A
method of marketing communications
that recognizes the additional value
achieved from a program that uses
a variety of strategic disciplines:
* General advertising
* Direct response
* Sales promotion
* Public relations
Media
Components:
Integrated media provides significant
reach and frequency of your message
to IMPACT your target customers.
Including:
- Commercial Television Announcements
on station
- Print Ad in the Station"What
We Love About the _________"
magazine
- Internet Advertising, and Streaming
Commercial Video Link on station
- Promotional Television Announcements
on station
Station
Goal:
Drive our advertisers' business
Station
Strategy:
Execute an Integrated Marketing
Campaign
Utilize the station's broad reach
and station brand.
Why
Integrated Marketing?
Reach, Excitement, Impact, Efficiency
Station
Investment
Station Magazine "What We Love
About ______________"
On Air Promotional Announcements
Station Website/Contest
Investment: $_____________
Station
Integrated Marketing Campaign Magazine
4 Color Magazine
Feature Articles
Contest Information
Advertiser Values
Station IMC Magazine Magazine
Distribution: (Example)
Mail,
3rd Class: 500,000
Retail P.O.S. Locations: 25,000
Mailed to Single Family Dwelling
Units
Target zips by median household
income
Sample
(continued)
Minimum of 500 Promotional Announcements
Week Prior To Mailing (January 23-29,
2004)
Mailing Week (January 30-February
5, 2004)
4 weeks After Mailing (February
6-March 5, 2004)
Commercial
Announcements air in all dayparts
Station
Integrated Marketing Campaign Website
Accessed via station.com
Duplicates the Station Integrated
Marketing Campaign Magazine
Contest information
Advertiser values & streaming
commercial video
Guarantee 25,000 impressions per
month
Station
Contest
Contest information inside magazine
Four week contest February 9-March
5, 2004
Viewers must refer to magazine to
win
Partnership
announcements on Station
Ad in Station Magazine "What
We Love About ________________"
Listing & Streaming Commercial
Video Links on station.com
Station promotion announcement mentions*
*Depending on advertising investment
(Various
Packages, a,b,c) or incremental
dollars will dictate ad size in
magazine
Production
Break Down
Full Production of :30 commercial
including*:
3
hours shooting (up to)
5 hours editing (up to)
1 hour graphics package (up to)
Music bed provided from Station
Music Library
Travel within the Metro area - no
charge
Voice talent additional $150
(to be paid by client directly to
voice talent person)
*
Client will be billed for any additional
production beyond stated breakdown.
* Commercial production is property
of station until the advertising
is fulfilled.
SPONSOR
AGREEMENT
This serves as an agreement for
participation in the Station What
We Love About ______________ Integrated
Marketing Campaign.
________________________________________
agrees to purchase Package ________
for the amount of $_________________.
As
a participant, __________________________
will receive the appropriate elements
noted in your selected campaign
package to include the following:
Commercial
Advertising Schedule on station
Ad in the What We Love Abot ____________
magazine: _____ page
Station What We Love About __________
web page with streaming commercial
video
Station Promotional Announcements
(Package C, D & E only)
561.670.8888
(tel) 
