Specialty Publications:

* Please click on the thumbnail images below to see a larger version of the image, and from there to download a high resolution .pdf version of the entire page or document.

 

The purpose of specialty publications is to provide a much deeper or comprehensive sales book to sell the breadth of station services to a new advertiser. It may also be to sell a promotional program or idea when more detail is required.

Typically, these advertisers may not be as sophisticated as a regular advertiser and more information establishes more confidence or rapport.

In this example "TV and The Retail Advertiser we have a comprehensive booklet as to how TV is used by a new to Television advertiser and the pros and cons of various media and is utilized as a positioning piece for the station.

Click on the small jpeg to see a larger version from there you can download the pdf and see the entire presentation.

To learn more contact Dan Oliver
doliver@megamediacsb.com
602-421-8935